TL;DR : We're looking for a performance athlete who can infiltrate the defense industry through cracked ABM and paid growth. Think Gong's performance marketing meets Palantir's brand awareness. You'll drive qualified pipeline to a trillion-dollar market.

About Usul

Usul is redefining how companies and governments interact around the world. Our AI platform matches companies to government contract opportunities they are most likely to win – these companies make critical defense components from seatbelts, to diving tanks, to loitering munitions. We're backed by top defense investors, growing 60% MoM, and serving the fastest-growing defense companies as customers.

About the Role

We are looking for a Founding Growth Marketer who is excited about building the performance marketing engine that will dominate the defense contractor market. In this role, you'll work closely with our founders to drive qualified pipeline through ABM, paid growth, and SEO strategies that actually reach defense contractors. You'll be instrumental in defining not just how we acquire customers, but where we find them and what channels drive real pipeline.

You are not just running campaigns — you are building the growth machine that will capture GovTech's boom. This isn't about optimizing TikTok ads for SaaS buyers; this is about reaching defense contractors in Huntsville, Tampa, and Dayton who don't live on LinkedIn and have never clicked on a performance marketing ad.

What You Will Work On

• Build and execute ABM campaigns targeting specific defense contractors and key decision makers at companies building critical technology
• Drive qualified pipeline through paid growth across LinkedIn, Google, industry publications, and niche channels where defense contractors actually spend time
• Own our SEO strategy to capture defense contractors searching for contract opportunities and business development solutions
• Create and distribute content that gets in front of our entire ICP — from CEOs at aerospace companies to business development teams at missile manufacturers
• Develop our demand generation engine from the ground up, tracking attribution from first touch to closed deals
• Work with our CEO and sales team to build marketing qualified lead definitions and handoff processes that actually convert
• Test unconventional channels and tactics to reach an audience that traditional SaaS marketing can't touch
• Build and manage our marketing tech stack, attribution models, and performance tracking systems

Who You Are

• Absolutely cracked at ABM, paid growth, and SEO — you've driven qualified pipeline at B2B companies through performance marketing
• Proven track record building demand generation engines that drive real revenue, not just vanity metrics
• Experience marketing to traditional industries, manufacturing companies, or audiences that don't live in typical SaaS channels
• Comfortable with complex attribution models and long sales cycles where your campaigns might not convert for 6-12 months
• Data-driven approach to testing channels, messaging, and audiences until you find what works
• Understanding of how to reach decision makers at mid-market companies who aren't active on social media
• Located in San Francisco and excited to work in-person with our team
• Motivated by the challenge of cracking performance marketing in an industry that traditional growth tactics can't reach

Bonus Points

• Experience marketing to defense contractors, aerospace companies, or manufacturing firms
• Track record with niche B2B audiences that require unconventional channel strategies
• Understanding of government contracting, defense industry publications, and where these buyers actually consume content
• Experience with complex attribution modeling for enterprise deals with long sales cycles
• Background in technical or engineering-focused marketing where credibility and education drive conversions