Ibotta is seeking a Senior Vertical Marketing Manager, Sales Content to join our innovative team and contribute to our mission to Make Every Purchase Rewarding. In this position, you'll spearhead the development of sales content that positions the Ibotta Performance Network as a must-buy marketing platform for CPG manufacturers among priority industry verticals. You'll collaborate extensively with sales verticals and cross-functional partners (revenue, product, analytics) to create segment-specific content, research, and training that enable sales teams to win new business and grow existing accounts.

This position is located in Denver, Colorado as a hybrid position requiring 3 days in office, (Tuesday, Wednesday, and Thursday). Candidates must reside in the United States.

What you will be doing:

• Develop and execute targeted sales content strategies for CPG manufacturers—aligned with business objectives, target verticals, customer use cases, and product functionality.
• Create a comprehensive suite of sales enablement materials, including vertical-specific research, messaging, collateral, thought leadership, playbooks, outreach templates, and blog posts—tailored to resonate with core CPG buyer personas.
• Collaborate extensively with sales vertical leaders and cross-functional partners (e.g., revenue operations, product management, analytics) to ensure sales content is aligned with customer needs and product capabilities.
• Partner closely with measurement and analytics teams to unearth unique data-driven insights, ensuring all sales content is grounded in differentiated perspectives and compelling evidence of Ibotta's unrivalled value.
• Manage the lifecycle of sales content, from initial concept and creation through to distribution and ongoing optimization, ensuring sales teams are equipped with current and effective resources.
• Monitor and analyze the performance of sales content and enablement initiatives, leveraging insights to continuously refine strategies and improve sales team effectiveness in winning and growing CPG accounts.
• Embrace and uphold Ibotta’s Core Values: Integrity, Boldness, Ownership, Teamwork, Transparency & A good idea can come from anywhere

What we are looking for:

• 8+ years of experience working in the advertising industry.
• 4+ years of experience working in a B2B marketing position.
• Experience in or around the CPG industry is strongly preferred, especially within food, beverage, alcohol, beauty, personal care, or general merchandise verticals.
• Proficient at translating customer research, consumer insights, and product capabilities (e.g., measurement methodologies, AI-enabled software) into clear and compelling stories for technical and non-technical audiences.
• A portfolio of work (scripts, pitch decks, playbooks) that demonstrates your proficiency as a sales content creator is highly desirable.
• A passion for and demonstrable experience in supporting high-performing sales teams with tailored content and training.
• Hands-on attitude. Works effectively in Google Suite, Keynote, etc., to build sales content semi-autonomously, using design resources only for more advanced tasks.

About Ibotta ("I bought a...")

Ibotta (NYSE: IBTA) is a leading performance marketing platform allowing brands to deliver digital promotions to over 200 million consumers through a network of publishers called the Ibotta Performance Network (IPN). The IPN allows marketers to influence what people buy, and where and how often they shop – all while paying only when their campaigns directly result in a sale. American shoppers have earned over $1.8 billion through the IPN since 2012. The largest tech IPO in history to come out of Colorado, Ibotta is headquartered in Denver, and is continually listed as a top place to work by The Denver Post and Inc. Magazine.

Additional Details:

• This position is located in Denver, CO and includes competitive pay, flexible time off, benefits package (including medical, dental, vision), Lifestyle Spending Account, and 401k match. Denver office perks include paid parking, Snacks and occasional meals.
• Base compensation range: $130,000 - $150,000. Equity is included in the overall compensation package. Total compensation for this role also includes a variable component in addition to base salary. This compensation range is specific to the United States labor market and may be adjusted based on actual experience.
• Ibotta is an Equal Opportunity Employer. Ibotta’s employment decisions are made without regard with race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation, or any other legally protected status
• Applicants must be currently authorized to work in the United States on a full-time basis.
• For the security of our employees and the business, all employees are responsible for the secure handling of data in accordance with our security policies, identifying and reporting phishing attempts, and reporting security incidents to the proper channels.

Recruiting Agency Notice

Ibotta does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to any Ibotta employees.

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